Irregularly · Not for traffic · Just to leave a trace
Startups, AI, Eastern philosophy, going global — half-baked thoughts.
One 74-point Google Ads audit. Three versions. Three conclusions: losing money / massive winner / hitting the benchmark. After being proven wrong twice in a row, I got a rule I'll never forget — before comparing numbers across systems, always ask about unit, window, and definition. This is the partner-level confession note.
Today I registered two domains for $60.46. Sounds trivial — but it's the first time I spent real money on 'my company'.
Day 1, second half. One afternoon and one evening took perrilee.com from an empty folder to a bilingual site scoring 100 on all four Lighthouse categories. Infrastructure runs entirely on free tiers. Full notes — for anyone who wants to copy the homework.
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