06Work · Traffic efficiency · AI-forward

AI Visibility Monitor

AI has no traditional ranking, but being cited—or overlooked—can still be measured each week

See the visibility metric

People increasingly ask ChatGPT, Perplexity, and other AI engines for an answer instead of choosing from ten blue links. Traditional rank trackers cannot see whether a brand entered that answer—or how it was described.

If the questions and sampling method change every run, an exciting result is only noise. For AI visibility to inform an operating decision, the method must stay comparable and one response must never be sold as a trend.

A fixed question set is sampled repeatedly across multiple engines every week. Citation frequency and position become a weighted, trackable citation-share metric; the questions where a brand is absent point toward the next content and structured-data investment.

01

Fixed questions, repeated samplesThe question set, engine coverage, and sampling cadence remain comparable so weekly movement can be interpreted on one basis.

SourcePublic methodology note · de-identified
02

Weighted citation shareCitation frequency and position roll into a north-star metric, while gaps become a list of content investment directions.

SourceMonitoring review material · de-identified

  1. 01

    Multi-engine, multi-question sampling runs weekly.

  2. 02

    AI visibility has a weighted metric that can be compared over time.

  3. 03

    Internal brand scores and issue-level findings are not disclosed.

AI engines keep changing. The ruler will need calibration, but not at the cost of a stable basis for comparison.

Continue the journey